Did You Know?
What is Dual Pricing?
Dual pricing is a pricing model that presents a cash price and a card price to consumers, allowing them to decide their preferred payment method. This mutually beneficial model is designed to save cash-paying consumers money and reduce or eliminate the merchant’s costs associated with card processing.
Via Pay can Help!
We ensure our merchants receive 100% of their purchase price, regardless of payment type, through our Zero Processing Fees Program, featuring dual pricing.
Merchants pay an average of 2.24% – 3.15% in processing fees?
Merchant processing fees add up to more than $100B annually?
FAQs
Our devotion to service drives us to provide exceptional support, innovative solutions, and reliable payment processing for every business we serve.
WHAT TYPE OF BUSINESSES CAN BENEFIT FROM DUAL PRICING?
Dual pricing is perfect for any business that wants to eliminate credit card processing fees!
IS DUAL PRICING LEGAL AND CARD NETWORK COMPLIANT?
Yes, dual pricing is card network compliant and legal nationwide. Compliance requires posted pricing or signage with a QR code for transparency, and Via Pay provides the necessary signage for entry points, tables, and POS stations.
IS DUAL PRICING NEW?
No. Gas stations have been offering both cash and card prices for decades. The benefit to the business owner is no secret. When businesses offer dual pricing, they retain 100% of the cash price for every product they sell.
WHAT IS DUAL PRICING?
Dual pricing lets businesses offer both cash and card prices, with card prices covering processing fees, eliminating merchant costs while saving cash-paying customers money.
OUR COMMITMENT
We are committed to upholding our most cherished values in every project and task we take on.
Via Pay is dedicated to providing secure, efficient, and innovative payment solutions tailored to businesses of all sizes. We prioritize transparency, reliability, and customer-centric service, ensuring seamless transactions and unwavering support. Committed to trust and innovation, we continuously enhance our technology to help businesses grow while maintaining the highest standards of security and compliance.
